WEEK 7
<back to course schedule
on to week 8>
<October 8 & 10>
Wednesday, October 10> PR + Social Media Summit> NO CLASS
Mobile Marketing Strategy Development and Mobile Marketing Tactics
Taking a Deeper Dive Into Mobile Marketing Tactics
READINGS for <10/8 & 10/10>
Mobile Marketing Strategy Development and Mobile Marketing Tactics
Taking a Deeper Dive Into Mobile Marketing Tactics
- Mobile Websites
- SMS and MMS
- Mobile Display Ads and Advertising Campaigns
- Mobile Optimized Landing Pages
- Paid Search
- Location-Based Marketing
- Mobile Apps
- 2D Codes
- Tablet Computers
- Social Media Diligence
- Augmented Reality
- On Being Context Aware
READINGS for <10/8 & 10/10>
- GO MOBILE > PART 3: Chapters 10-17
- Bootstrapper’s Guide> PART 3 - Mobile Marketing Tactics
