ADPR 4850 & 5850

  • Home
  • course overview
  • Course Texts & Materials
  • Learning Outcomes
  • course information
  • Grading Criteria
  • Fall 2017 Schedule
  • Sketchnoting
    • Sketchnote Exercises
    • Sketchnote Submit
  • resources
  • Google Trends Assignment
  • ComScore 2017 Mobile Report
  • Creating Personas
  • #BeingThirteen
  • User Experience Design
  • UX/UI Final Project Design Assignment
    • Mobile App Creative brief
    • InVision Tutorial
  • Personal Bio
  • Home
  • course overview
  • Course Texts & Materials
  • Learning Outcomes
  • course information
  • Grading Criteria
  • Fall 2017 Schedule
  • Sketchnoting
    • Sketchnote Exercises
    • Sketchnote Submit
  • resources
  • Google Trends Assignment
  • ComScore 2017 Mobile Report
  • Creating Personas
  • #BeingThirteen
  • User Experience Design
  • UX/UI Final Project Design Assignment
    • Mobile App Creative brief
    • InVision Tutorial
  • Personal Bio

WEEK 7
<back to course schedule
on to week 8>


<October 8 & 10>

Wednesday, October 10> PR + Social Media Summit> NO CLASS

Mobile Marketing Strategy Development and Mobile Marketing Tactics

Taking a Deeper Dive Into Mobile Marketing Tactics
  • Mobile Websites
  • SMS and MMS
  • Mobile Display Ads and Advertising Campaigns
  • Mobile Optimized Landing Pages
  • Paid Search
  • Location-Based Marketing
  • Mobile Apps
  • 2D Codes
  • Tablet Computers
  • Social Media Diligence
  • Augmented Reality
  • On Being Context Aware

READINGS for <10/8 & 10/10> 
  • GO MOBILE > PART 3: Chapters 10-17
  • Bootstrapper’s Guide> PART 3 -  Mobile Marketing Tactics
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