Week 14 | Wednesday, April 23
The Convergence Roadmap
> Assignment Due In Class
11th Current Events Report
> Readings
Convergence: Transforming Business at the Intersection of Marketing and Technology
by Bob Lord & Ray Velez > Part 2: The Road Map > Chapters 8, 9, 10, 11 & Final Thoughts
by Bob Lord & Ray Velez > Part 2: The Road Map > Chapters 8, 9, 10, 11 & Final Thoughts