There have been enormous changes in the way brands and agencies approach marketing on the web. We're in the middle of a second creative revolution driven by technology. "Code" is being added to the core creative team of art and copy, and the work being made isn't like the ads we're used to. Code is enabling the re-imagination of everything. It's connecting everyday objects to the web, telling more personal stories with data, and making our lives easier and more fun. How will this shape the future of advertising? We're partnering with the innovative brands, storytellers and makers to find out.
On Wednesday morning of Connections 2014, we heard from Kyle Lacy, Director of Global Content Marketing & Research at the ExactTarget Marketing Cloud, in one of our breakout sessions.
Kyle shared on key technology trends that are transforming how customers communicate and how brands should be interacting with them. Below are Kyle's 7 Technology Trends and some recommendations for how brands can use these trends to enhance their customer journeys.
For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared doomed to disappoint. Neither the marketing nor the metrics were ready for prime time—remarkable considering how much most of us live on our devices. But as native, programmatic and location-based ads continue to roll out, could mobile advertising be poised to overtake other media?